Vision

Our vision is for Cape Pine to be a leader in the South African forestry sector.

Mission

Our Mission consists of the following:

• Enhance the unique benefit of our quality pine, which delivers on our promise of timber that is stable, straighter and stronger.
• Optimise the value of our forestry asset through improved yield and efficiencies.
• Achieve sustainable environmental practices that respect the land, fauna and flora, with the aim of mitigating the effects of global warming and climate change.
• Build on going community through our People and Socio-Economic Development projects in areas of relevance to our business.
• Encourage diversity in race, gender, disability, education levels, religious and ethnic groups.

Values

We adhere to the following values in all we do:

• Treat each other, those that work with and for us, and the Company with complete honesty, respect, integrity and trust.
• We practice listening to understand, and not to reply.
• We work hard but take appropriate time for our families.
• We put the safety and welfare of our employees and ourselves as the first priority in all we do.
• We will allow ourselves to be held accountable by our colleagues.
• We take our commitments very seriously.
• We have fun!